Sustainable Tourism Management in Post Pandemic: LessonLearned from Ponggok Village Tourism Community Governance
Fatmawati Fahmi Al Fikri
Rino Ardhian Nugroho
Sudarmo
Tourism is one of the most interesting sectors in many countries, including Indonesia. This country has many natural and cultural resources as a potential tourist attraction. Based on tourism data, of all Indonesian entrances in 2020, only 4,052,923 tourists will visit Indonesia. This number decreased by 74.84% compared to 2019, with 16,108,600 visits. This is due to the COVID-19 pandemic. Ponggok Village is one of the villages in Indonesia that develops community-based tourism. This tourism location was also affected by the COVID-19 pandemic. This study aims to explain the community governance of Ponggok Village tourism post-Covid-19 pandemic. This study uses three dimensions of community governance: bonding social capital, bridging social capital, and linking social capital. The nature of this study is qualitative. In-depth interviews were used as a data collection technique. In addition to that, field observation was also used to enrich the findings. The respondents for this study are village heads, community leaders, tourism managers, and visitors. At least nine (9) respondents were interviewed. Interactive data analysis, which includes data collection, condensation, data display, and conclusion, is used as data analysis. Research findings show that local cultural values can be seen as social capital in society that helps tourism management during a pandemic. The bonding social capital aspect occurs through beliefs, cooperation, and social norms among the community, forming groups named Wanua Tirta. This group helped recover the tourism sector after the COVID-19 pandemic. The bridging social capital aspect shows that Ponggok Village Government collaborates with other villages to recover tourism. The linking social capital aspect shows that stakeholder coordination works well during COVID-19. These findings indicate the role of local wisdom and stakeholder collaboration as crucial elements in Indonesia's tourism sector's survival during and post-pandemic.
Keywords:Community governance, Covid-19 pandemic, Community tourism, Local wisdom, Tourism collaboration.
